Q & A of our CEO - Adam Worsfold
All companies require a driver , they require leadership, integrity, drive and direction . More than all of this they require a team of people with belief that what they are doing is right . Here is where we find out who drives the company, OA21 Ltd We ask questions about him and who he is in September 2022
Questions & answers
We asked Adam Worsfold , our CEO about ONIX AUDIO and now OA21 - this is where his answers are published
Q :- Adam who are YOU ?
I am Adam Worsfold, I was born in London and I was educated in Europe from 7 to 15 years old, when my family returned to Brighton in the UK I attended Brighton University until I was 21 . I have always been an entrepreneur, as even at school I sold scalextric cars that I modified to go faster . I am unashamedly opinionated and outspoken . I don't agree with the mind set that many schools create as everyone has a right to live how they choose. I am the CEO of several companies, some overseas and some in the UK . I am an extremely private person and my personal life remains nothing to do with my business life. The two are not the same, and they remain 100% separate. My motivation is never money, but it is progression, both personal and corporate . A company is not one person and one person is not a company.
Q:- Why cant I find you on social media platforms ?
In 2005 my partner at the time became very active on the new Facebook platform , I immediately saw that "The Facebook" was disruptive, and intrusive, and I wanted no part of it . I do not crave positive reinforcement and I think everyone must look at themselves to obtain progress in life and I have never had a Facebook account . I accept all social media has its place , but its not in my personal life. There is one picture of me on our site " www.OA21.com " and its not obvious . I am a private person - I said that didn't I ?
Q:- When did you get into HiFi ?
I had my first record player at 4 years old made by " Marx toys " then when I was 15 my older brother gave me a music center made by Sharp in Japan for Xmas, I knew that I could make it better so I did, the rest as they say is history. When I was 17 I became an apprentice in a UK audio factory called " Thorn EMI " the die was now cast. My mission was to make HiFi and manufacture all products better . I saw how things were made and I knew cost cutting was king driven by accountants, I hated this compromise each day I watched how it took place . I vowed I had to change this culture, ONIX AUDIO was born a short time later. ONIX ultimately re-wrote the book .
Q :- Why does HIFI excite you so much ?
The pursuit of sound is driven by knowing what good sound is , it comes first . Knowing what good sound is comes from a reference you know is right . While I worked in a world famous club as a barman at weekends and was doing my apprenticeship during the week , I had the good fortune to meet a few famous 80s bands personally, this allowed me to understand what music really is, hearing it at its source and how sound shaped my life . One well known person was seriously involved in her sound production, this left a mark on me . It was very important in development of ONIX products .
Q:- How do you define HIFI ?
Its the ability to reproduce music as close as the artist wanted you to hear it , it takes a great source ( Source/Media Player ) and it takes a fantastic amp to move the speakers as fast as it can ( Push the speaker out, and PULL it back just as fast ready to do it all again ) and it takes speakers that move air with precision and perfection . It is not MP3 that has only 20% of the original recording and it is not any other compressed audio such as "Flak" or "lossless" its pure sound with all of the music at the start to be heard at the end , as its meant to be .
Q:- Do you design OA21 products yourself ?
Yes I do, I designed the DNA range entirely , and I was a large part of the design of the ONIX line up , but every design is a team effort and there are a huge number of things to do to get a new product such as the DNA range to production . If it was easy everyone would do it and very few do . I find it strange the people that comment on forums brag about how easy it is, yet none seem to be the people that produce anything . Forums are narrow Social media platforms , existing with far too many "armchair critics" often contributing by repeating hearsay .
Q:- You mention forums, why have you been subject to attack on forums, in the past ?
I value time much more than many , time is our most valuable gift . I never watch TV as I always have better things to do. When I am personally the subject on forums its because some use their time to find " Friends " craving to be liked and attract attention. Covid 19 lock-downs made it even worse . While all my companies were closed for Covid 19, people were stuck at home, this was bound to have an effect . In my opinion the attention seeking trolls on forums exploded during the Covid crisis .
I offered to meet them when they talked about me but It has never been taken up , my offer still stands . Remember if you see anything suggesting I have done wrong just ask for proof and watch them run away, they don't have any . Trolls are worthless they just clutter up the internet, I have learned to ignore them.
Q:- Where do you want to take OA21 Now ?
I have a new team working with me , we will shortly appoint a new Managing Director to take over day to day running . I will still have input but we will have new drive and a new direction to take us to the next stage of OA21 and great new audio products . My love for HIFI is in our DNA , but others have a say too I see that as crucial for progress
Q:- Why does OA21 seem to have very few retailers ?
We do have an ability to re introduce on line sales, but we are inclined to work via dealers from now on for our high end products . We feel they represent us the way our customers need it, we will appoint new dealers on a selective basis and they will be in many cases independents that know real HiFi and can support us and the customer . The OA21 products sold via dealers will not be sold on line from us , the products sold on line will not be sold via dealers . We will support our dealers 100%
Q:- Where do you see OA21 in a few years ?
OA21 will become a company known to be independent, and offer the very best sounding products at the right price,to those that know quality, great sound, and unrivaled designs . We are always a team not one person , and we know a team is the future of any company . My favorite saying is - " you don't know where your going if you don't know where you've been " 35 years is where we have been .. we know where we are going , we invite you to join us for the journey.